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A search engine marketing company London will first conduct an SEO audit to determine what changes are required on your site. This includes an evaluation of the technical structure as well as the keywords and page title of your website. It will also examine the quality of the content on your site and highlight any potential problems. The company will then recommend a plan of action to fix the problems. Off-page SEO is a service offered by search engine marketing firms london based on your business type and industry. For instance, an online-based site requires a more complicated approach to off-page SEO than a local dentist. However, both types of websites can benefit from off-page SEO strategies that focus on brand recognition and localization. The most important off-page SEO factor is backlinks which are the most effective way to signal to Google that your content is worth the effort. Search engines will give your content better rankings if you get natural, high-quality, and quality links from trusted websites. They will also consider the number and quality of other links that link to your website in determining the ranking position. It is therefore crucial to focus your efforts off-page to generate relevant links to your niche or industry.